Client

Discovery Channel

Services

  • Viral/Meme Marketing
  • Hashtag Challenge

Objective.

Popularise the appearance of south indian legend Rajnikanth on Discovery Channel’s Show Into the Wild.

Approach : Got thousands of people to perform the hook step of thalaiva anthem and upload it on their instagram and tiktok handles.

#RESULT

1000+ participants on Instagram and TikTok, 1 million+ views, 100k+conversations.

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