Discovery Channel


  • Viral/Meme Marketing
  • Hashtag Challenge


Popularise the appearance of south indian legend Rajnikanth on Discovery Channel’s Show Into the Wild.

Approach : Got thousands of people to perform the hook step of thalaiva anthem and upload it on their instagram and tiktok handles.


1000+ participants on Instagram and TikTok, 1 million+ views, 100k+conversations.

Let's Start Growing Your Brand