The challenge was to populate and promote the 'Spotlight feature' with exclusive content using Snap music or original audio, while increasing daily active users on the platform. The solution involved onboarding creators who produced engaging, exclusive short-form videos, driving user engagement and activity on the platform.

• 650+
• 6M+
• 4.5%

Swiggy aimed to promote a new feature in specific cities that showcased short food review videos and drive sales through digital content. We onboarded local creators to produce engaging food unboxing and review videos, recommending dishes and restaurants available on Swiggy, thereby increasing user engagement and sales.

WhizCo executed a dynamic influencer marketing campaign for the Korean bridging brand's product launch. Engaging events were organised where influencers tried, reviewed, and showcased the products. The campaign combined hands-on experiences with fun activities, driving authentic engagement and enhancing brand visibility effectively.

To boost website traffic and sales for Myntra Fwd's new collection, the strategy focuses on partnering with influencers to showcase the collection on Pinterest. Creators are guided with a tailored playbook to enhance engagement, effectively capturing the target audience's interest and driving conversions.

• 22+
• 1.2M+
• 3.39%

The challenge was to increase brand awareness for its in-house labels, like RSVP, among its target audience at a micro-level. To achieve this, we collaborated with both macro and nano influencers on Instagram, who showcased trendy looks and highlighted the versatility of Nykaa Fashion's in-house products, effectively engaging and expanding their audience.

• 21K+

Pinterest aimed to focus on creators aligned with specific platform searches identified through global search data analysis. The solution involved researching social media categories and recommending areas like finance, motivation, and fashion for influencers to populate, which resulted in a significant increase in daily active users on the platform.

• 250+
• 15M+
• 2.75%

Amazon sought to expand its creator base for the Fashion Influencer Program through creator-specific storefronts. We partnered with influencers who could drive sales by reviewing products in their YouTube videos, effectively attracting more creators and boosting program visibility.

• 22+
• 1.2M+
• 3.39%

The challenge was to increase website traffic and sales by promoting brands' collections to the target audience. The solution involved curating video content from the social profiles of over 2600 registered brands on Flipkart and strategically promoting this content directly on the Flipkart website, driving engagement and boosting sales.

• 1k+

The challenge was to populate the Josh app with quality content and increase daily active users. The solution involved onboarding 1,000 creators across 10 categories and 6 languages within 20 days, who consistently delivered 60,000 pieces of content every month, adhering to the brand's guidelines.

• 1000+
• 200M+
• 2.36%

Kuku FM aimed to boost its paid subscriber base and app downloads. To achieve this, a brand integration campaign was launched by WhizCo with YouTube influencers, who seamlessly incorporated Kuku FM into their content by recommending audiobooks available on the platform, driving audience interest and subscriptions.

• 200+
• 20M+
• 2.50%

The objective was to raise awareness for their new "high protein oats" packaging and drive sales. To achieve this, influencers created integrated YouTube videos, highlighting the product along with active coupons and discounts, effectively engaging viewers and boosting sales.

• 105
• 200k+
• 2.8%

The challenge was to populate the app with quality content and increase the daily active user count. By strategically onboarding influencers and creating short-video content, we leveraged over 30 everyday market trends, effectively boosting engagement and user activity.

• 20+
• 700+
• 3.39%

Wishlink aimed to populate its platform with personalized creator storefronts to drive traffic and sales. The solution involved collaborating with fashion influencers to share product recommendations through their Wishlink storefront links on social media, effectively driving traffic and boosting sales on the platform.

• 25+
• 30k+